Dare Social Hub: Twitter Embedded Tweets -
As Twitter continues its attempts to push the platform’s impact beyond the constraints of 140 characters, this week Twitter have announced the latest update to Embedded Tweets.
Embedded Tweets are essentially tweets reproduced on external sites and this latest move sees the product revamped…
The number of people using the Internet to search and find information is growing. Other research, stats and information about domain names, please view the infographic
: Four Tips On How To Avoid The Spam Folder And OPT-OUTS -
When you run an email campaign, you want to maximize the return on your investment. They key to a strong email campaign is in more than just the delivery. Here are four things to consider before you send your message out the proverbial door.
1. Send your Messages to a Qualified…
Canvass Blog: Four simple tips for maintaining a clean email marketing database -
1) Do not buy email and phone number lists
Purchased lists tend to have a high percentage of bogus, invalid and badly formatted contact data. It is far better to have fewer but relevant contacts than a large list of “bad” customer records. You will also have more SPAM complaints from people…
SMEI-Vietnam: Tips for Success With Third-Party Email Marketing -
Many of the inquiries I receive for consulting help are from organizations looking to use third-party lists rather than their own house lists. Successfully marketing to third-party lists is more challenging than marketing to your house list for a number of reasons. Here are a few tips to help.
[Infographic] Content Marketing vs. Traditional Advertising
If you’ve spent any time on LinkedIn in the last few months you’ve seen this show up at the top of your profile, as well as profiles you’ve visited. I’ve had a few friends and clients ask what it is and what they should do with it. Here are a few important points and recommendations…
What is it? The feature is called LinkedIn Endorsements. Your Connections on LinkedIn can now endorse you for particular skills and knowledge. It’s basically their way of saying, “Yes, she knows social media and I would recommend her to others for this skill.”
How do people endorse me? There are three different ways endorsements can take place:
- When Connections visit your page, they will see a box at the top asking if they want to endorse you. LinkedIn will pick certain skill(s) to show in this box, but it’s somewhat random, which is why it’s so important you update your list of Skills & Expertise - more on that below.
- When your Connections visit your profile directly they can scroll down to your Skills & Expertise and click on the skill(s) they want to endorse you for.
- When you visit your own profile, LinkedIn will show the box seen above, which includes a group of four people along with skills LinkedIn thinks you might want to endorse them for.Here are a few steps I recommend taking with this new feature:
- Update your own list of skills & expertise and make sure it reflects the areas you want people to know you for. For instance, I started my career over 12 years ago handling print management, but that’s not where my career path has led me and is certainly not what I want people to know me for now.
- Be deliberate in your choice of which skills to show. There’s a fine line between showing your full range of skills and expertise without taking the focus off the areas you truly want people to endorse you for.
- Endorse others. If you spend time endorsing others, they will endorse you in return. However, I don’t recommend a random shotgun approach. Take these endorsement just as seriously as you would an offline endorsement or recommendation and only endorse those people you truly believe in and only for the skills you know them for.
- When others endorse you, you will get an email/notification from LinkedIn asking for your permission to post their endorsements to your profile. Be sure to click through and approve these Endorsements or they won’t show on your profile.
Despite how overwhelming this new feature might seem at first, it really doesn’t have to be. (1) Update your skills and expertise and (2) endorse others. It’s that simple!
Newsletters are a great way to share information about what your company is doing. Newsletters promote connectedness, and are an excellent way to brand your firm and become thought leaders in your field. Like anything though, a newsletter is a huge commitment and not one to be taken lightly. Before you begin writing, consider the following:
Like social media, newsletters require full time commitment. If you answered the above questions with most of the answers being “yes”, then go for it!
We love this newsletter announcement! What a great way to let your followers know that you have other ways to connect with them!
Newsletter time! Sign up today at theninjabot.com for the latest news, prints and more! Link: http://eepurl.com/ufKSf #theninjabot #newsletter #ninjabot (at Ninjabot HQ)
Oftentimes we team with subcontractors in pursuit of RFPs just to get a local presence on our team or fill a niche, but that can be dangerous if you don’t know much about who you are teaming with. The truth is, if you haven’t worked with that sub before it can help you as much as hurt you.
Selection committees prefer to hire teams that have a long history of successfully completing projects together, but we all know that this isn’t always feasible. Not having a shared portfolio to point to should not make us cower from the bid.
Here are a few tips to follow before placing a subcontractor on your team.
1. Create your own RFP. I say this with caution because you really shouldn’t ask them to jump through hoops to team with you, but you should get answers to a few key questions. Have them send you proof that they are the best to team with.
2. Ask for references. If you want to know if they are turkeys with a tarnished reputation you have to do some PI work; it won’t take but a few phone calls.
3. Ask for examples of their past experience. Find out what they have worked on before. The worst thing that you could do is wait until the time that you are putting your proposal together to see their qualifications. What if they have never worked on this project type before?
4. Talk to your own network and see if anyone knows them. Your real friends will give you the real scoop.
5. Google them. You would be surprised how many people have opinions about businesses that they feel compelled to share online. Find out what people are saying about them before you put them on your team.