March 2013
1 post
Dare Social Hub: Twitter Embedded Tweets →
daresocialhub:
As Twitter continues its attempts to push the platform’s impact beyond the constraints of 140 characters, this week Twitter have announced the latest update to Embedded Tweets.
Embedded Tweets are essentially tweets reproduced on external sites and this latest move sees the product revamped…
February 2013
9 posts
: Four Tips On How To Avoid The Spam Folder And... →
go4articles:
When you run an email campaign, you want to maximize the return on your investment. They key to a strong email campaign is in more than just the delivery. Here are four things to consider before you send your message out the proverbial door.
1. Send your Messages to a Qualified…
Canvass Blog: Four simple tips for maintaining a... →
canvasstech:
1) Do not buy email and phone number lists
Purchased lists tend to have a high percentage of bogus, invalid and badly formatted contact data. It is far better to have fewer but relevant contacts than a large list of “bad” customer records. You will also have more SPAM complaints from people…
SMEI-Vietnam: Tips for Success With Third-Party... →
smeivietnam:
Many of the inquiries I receive for consulting help are from organizations looking to use third-party lists rather than their own house lists. Successfully marketing to third-party lists is more challenging than marketing to your house list for a number of reasons. Here are a few tips to help.
…
3 tags
Is a newsletter right for your firm?
Newsletters are a great way to share information about what your company is doing. Newsletters promote connectedness, and are an excellent way to brand your firm and become thought leaders in your field. Like anything though, a newsletter is a huge commitment and not one to be taken lightly. Before you begin writing, consider the following:
Do you have the staff and availability to put it...
2 tags
4 tags
Are you teaming with a turkey?
Oftentimes we team with subcontractors in pursuit of RFPs just to get a local presence on our team or fill a niche, but that can be dangerous if you don’t know much about who you are teaming with. The truth is, if you haven’t worked with that sub before it can help you as much as hurt you.
Selection committees prefer to hire teams that have a long history of successfully completing projects...
January 2013
14 posts
“A company’s reputation rests on its employees. If they do not believe in you, no...”
– Michael Fleming, GlaxoSmithKline’s head of reputation strategy and stakeholder engagement, at the PRWeek/Burson-Marsteller-hosted Corporate Reputation Roundtable.
Read the roundtable here, or check out the other new content from our January issue.
(via prweek)
4 tags
Flotsam - Inspiring people to seek adventure...
Feeling rather guilty for encouraging you all to be cautious in your pursuits and abandon recklessness, I feel compelled to share a story from my past, which I hope will be both a lesson and an insight into the culture / tenets of Flotsam.
I moved to Colorado in early 2001 where I began working in an architecture firm and quickly struck up friendships with my co-workers. Never embarrassed to...
What's up, 2013 social media stats?
Thanks for the scoop, Digital Buzz Blog.
6 tags
Have you been dating long enough to propose?
Let’s pretend that you are at the mall one day and you see a woman like you’ve never seen before. Tall, blond, killer smile who bears a striking resemblance to Charlize Theron (except that she hasn’t recently shaved her head). She sees you, your eyes lock and you know beyond a shadow of a doubt that winning her will make you happy for the rest of your life. Let’s face it,...
September 2012
1 post
Creative Something: The psychology behind people... →
creativesomething:
Creative thinking is an innate ability in each of us. If you have a brain that functions fairly well you can dream up new ideas. It’s that simple.
However, there are quite a few people in the world today who believe that they’re not creative, that they simply cannot think creatively, and…
August 2012
2 posts
Creative Something: Five must-have creativity... →
creativesomething:
Phones of today are changing the way we not only work and interact with one another, but also how we create and think.
If you have a smart phone you can do more today as a creative than ever thought possible. Brainstorm ideas in a group or individually, save thoughts and notebooks to…
July 2012
4 posts
“Curiosity is the very basis of education and if you tell me that curiosity...”
Creative Something: Mapping your mind to create... →
creativesomething:
Mind maps are a classic way to explore ideas quickly and effectively.
To make a mind map, you simply take one idea or core concept and branch it out into various related ideas or words and then break them off into even smaller, more distantly related ideas, and so on. The method sounds…
4 tags
Putting the Spotlight on your Staff
If you are in the business of selling expertise, you should be showcasing your staff. A great way to do that is by helping them to get published either for print or web. Publications typically have media calendars. Choose a publication that your clients read and find out what their focus is going to be in the coming year. If you see an area where your staff might contribute, identify staff...
6 tags
Encourage Employees to Share their Wisdom on...
For years, professional service firms have been debating the use of social media for the promotion of their firms. The truth is that when you aren’t promoting a particular product, and the services that you offer aren’t the kind that are promoted through discounts, it is difficult to give potential or existing customers any incentive to “like” you on the web.
Professional services firms, who...
June 2012
5 posts
If Rapunzel had tumblr, she would have never left...
What did I ever do before tumblr?
lord-rupert-everton:
As far as I'm concerned, Tumblr and Facebook are...
Is there any way someone can pay me to be on...
4 tags
What the heck do I tell people about me?
Often times we struggle with the messages that we want to put out about our companies. We find ourselves stuck in a constant comparison to our competitors. Rarely do we take a look, or recognize what it is that makes us different. As a result our marketing materials get filled with generic terminology and contain little that might actually convince a potential customer that we are the best...
May 2012
4 posts
socialfied .::. social .::. SEO .::. marketing... →
socialfied:
Show your expertise. You have a point a view, show it by writing a blog.
Develops a trust with your clients and potential clients.
Creates a authentic connection with you.
Helps grow your business globally not just locally. The global platform
Optimized blogs will drive traffic to your site.
Sepehr Vakili: Personal Development through Public... →
sepehrvakili:
“If you have an invitation to speak, no matter how much you may shrink from it, or how timid or shy you may be, resolve that you will not let this opportunity for self-enlargement slip by you.” – Orison Swett Marden
A person would be at a great advantage in any walk of life if he or she were to…
“I should have taken that “public speaking” subject when I was in university; it...”
– (via reflectinginasentence)
5 tags
Want to write a proposal that wins? Follow the...
It isn’t often that here at Flotsam we pursue proposals where we are not the prime, but it does happen. On occasions when we pursue public solicitations for work and act as subcontractor, we approach the RFP just as we always do. It’s unfortunate when our prime team member does not.
Just recently we pursued a federal government project as a sub. It was a tough RFP filled with legal language and...
April 2012
5 posts
3 tags
Align vs. V8
Align Daily Probiotic Supplement has a new national campaign that features business people walking crooked, and sends the message that if you take Align you will get back on the straight path. The campaign is appropriate given that products entire messaging campaign, even the name is attempting to appeal to consumers need for finding balance. Here take a look:
Align Balance TV Commercial
Now...
What do you think? Is there a place in b2b... →
BtoB Magazine offers insight into Pinterest’s use in marketing strategy.
4 tags
What's in a name?
After I recent e-mail campaign, I received a not so favorable response. One gentleman said the following: “Naming your company for floating wreckage hardly inspires me to think you could write and persuade intelligently. Why would I turn over my company’s destiny to you? … I will say that almost everything else in the letter you sent makes me think positively and seriously...
